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The botanical building blocks

While radiance, hydration, skin firming, brightening, colour correction and wrinkle reduction are driving product trends, naturally positioned offerings are increasing in terms of consumer demand.

Going green has become more than just an ecofriendly responsibility for cosmetics formulators – it’s the hot new beauty trend. According to Lisa de Klerk, Aloway’s global sales and marketing manager, as the demand for natural skin care products increases, formulators are faced with the challenge to replace ‘undesirable’ ingredients in formulations, with bioequivalents that meet the strict regulatory requirements.

Read the complete article by Abby Vorster at www.pharmacos.co.za